The world is saturated with tiresome advertisements and marketing campaigns. This spring, however, I’ve found secret delight in two Dutch campaigns.
In my English-laden mind, the goofy guy in this ad has been shouting “Do me!” all month. I snicker every time I pass it, which is often as it’s plastered all over Utrecht. I prefer to ignore the Dutch-comprehending part of my mind which knows that the ad really just says: “Sign up and join free!”
The ad also says you can get “summer fit in 8 weeks.” I find it completely endearing that a Dutch company uses this nerdy, “everyman” to encourage pre-summer fitness. I nice contrast to the horrid “beach body” ad that was plastered all of the London Tube (see the funny responses to the repellant ad campaign here).
I suppress my quiet giggles at every bus shelter in town, and also in the frozen food section of every Albert Heijn grocery store when I spy stacks of this frozen pizza:
Something about the pluralization of “American” makes it wrong, right?
Of course the company must know saying “Big American Pizza” would have been more accurate, but also would have denied them the opportunity of a barely concealed slight.